Volkswagen Planning Shorter Life Cycles, Faster Updates: Report

You can expect an all-new iPhone every couple of years, with a major hardware and software update in between. Likewise, carmakers will introduce key updates in the middle of a model’s life cycle.

That’s the shape of the modern market: a rapid sequel to every new product. It’s what buyers expect, and it keeps sales ticking over. 

But while new or updated iPhones appear yearly, the space between updates and replacements for cars can seem like a lifetime. That’s a point that Volkswagen might soon address.