The Volkswagen Group has taken out the top prize in the latest Strategic Vision Total Quality Index (TQI), a survey of buyers in the US market.
The Fiat Chrylser Group also put in a strong showing. The company was awarded 'Most Improved', tying for second overall with Ford.
TQI is intended as a measurement of quality and how it stacks up to customer expectations, as opposed to the simpler metric of owner-reported problems used in the well-known JD Power reports.
“We focus on Total Quality versus ‘Fewest Problems’ for a reason: one buyer may overlook what another may report," Strategic Vision President, Alexander Edwards said.
"With Total Quality, we factor in all the perceptions that are proven to create the impression of Total Quality; this is ultimately how people think about vehicles and spend money."
The Audi A8 helped the VW Group to the top with a TQI score of 942, the highest overall score in the survey.
Toyota claimed the lowest Problem Impact Measure score of 4.29, with just 17% of customers reporting problems.
VW's performance in the TQI is a slightly different story to the JD Power Quality Survey, which was dominated by Toyota and its Lexus brand.
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