Volkswagen has revealed the price for its flagship Arteon fastback in Australia, pitching the premium five-door as a value option against traditional European mid-sizers like the BMW 3 Series and Mercedes-Benz C-Class.
With a price of $65,490 plus on-road costs the Arteon will arrive in Australia in a single highly-equipped 206 TSI R-Line specification, powered by the same 206kW/350Nm 2.0-litre four-cylinder turbo engine as the Passat 206 TSI with a seve-speed DSG automatic and all wheel drive as standard.
Compared with the equivalent Passat sedan the Arteon commands a $7500 price premium, but offsets the difference with standard features including Emergency Assist 2 which can automatically and safely move the vehicle to the side of the road and bring it to a complete stop should the driver take their hands off the wheel and become unresponsive to requests to resume control.
Along with that new safety tech the Arteon will include Volkswagen’s first head-up display system, a surround-view camera, digital Active Info Display instruments, 19-inch alloy wheels, powered tailgate with hands free opening and closing, Nappa leather upholstery, heated front and rear seats, dynamic indicators and front and rear LED lights, and three-colour ambient LED lighting.
As a spiritual successor to the four-door coupe CC, the Arteon will be positioned as a near-premium offering, with little in the way of mainstream competition. While prestige offerings like entry-level versions of the Mercedes-Benz C-Class, Audi A4 and BMW 3 Series sedans undercut the Arteon on price, equipment to match Volkswagen’s offer requires stepping up to cars like the Mercedes-Benz C300 or BMW 330i, neither of which matches the Arteon’s 5.6-second 0-100 km/h claim.
The premium coupe-style market is even further out of reach with the cheapest Audi A5 Sportback starting at $69,900 plus on-road costs, and BMW’s 4 Series Gran Coupe asking $68,900 with 140kW and 135kW engines respectively.
“This is what we’re calling a boldly different vehicle, but it’s a premium offer from us: The performance of an R model with the space and the flexibility of a full-sized liftback.” Ben Wilks, Volkswagen Australia’s general manager of marketing.
“At that price point I think you can’t match the accommodation, the performance and equipment of that car in anything with a Mercedes-Benz or BMW badge for anything less than $100,000. We think there’s a really big opportunity to take advantage of the premium credentials and feel of that car, and have a really strong offer with every feature.”
The Arteon is set to launch in Australia during the first week of November, with additional pricing for options, limited to a panoramic sunroof, 20-inch alloy wheels, premium audio and metallic paint, to be announced closer to the car’s on-sale date.
Overseas model shown.