Mercedes-Benz and Nintendo have expanded their partnership beyond May’s bizarre Mario-and-GLA TV ad, launching into a new gaming deal this week.
Later this month, owners of the new Mario Kart 8 will be able to download three playable Mercedes models, marking the first time any ‘real world’ cars have been available in the arcade-style racer.
Of course, as a promotional opportunity, the new GLA small SUV will feature once more, again in single-seater open-top karting form.
That modern Merc will be joined by the classic 300 SL Roadster, along with the legendary W 25 'Silver Arrow' racing car. (Perhaps the most appropriate of the three new additions… - Ed.)
The downloadable update will also bring a new Mercedes Cup championship, allowing fans to battle each other online in any of the three Merc’s.
"Video and computer games are widespread throughout the world, and have a large fan community. With our presence in blockbuster games such as Mario Kart 8 we approach to modern focus groups and are achieving excellent results in making our brand more youthful." Mercedes marketing boss Dr Jens Thiemer said.
"We are particularly proud of the fact that we are the first automobile brand to be represented with real vehicles in Mario Kart 8."