Life-size letters, spelling out the key message, will visit about 20 Victorian towns and cities capturing signatures from the locals who the TAC hopes will commit to the pledge of wiping off 5.
TAC CEO Janet Dore, said that low-level speeding was contributing to the road toll.
The travelling road-show will be accompanied by a competition, asking participants to enter “creative” videos on the Wipe off 5 website or social media using the #wipeoff5 hash-tag, with five $5000 prizes on offer.
“We want every Victorian to come up with a way they can represent the Wipe off 5 message,” Ms Dore said.
“Leaving the house five minutes earlier, to ensure you aren’t rushing on your way to work, could be one way to help you avoid the temptation to speed.”
Other suggestions include removing the number five from a football player’s jersey, a gym instructor wiping five minutes off their class or a group of school children removing the number five from a classroom maths chart.
The five prize categories are: best individual, best group, best sporting club, best work place and best school entry.
The promotion starts today, and runs until August 31. To find out more, visit www.wipeoff5.com.au (website opens in new window).