Toyota and Ford have demonstrated why every other carmaker is so desperate to add a pickup to their catalogues, at least in Australia.
Mercedes-Benz, Peugeot, Fiat, Renault and others are all keen to get a slice of the ute sales market the world over, with all but Fiat likely to bring their new utes to Australia.
VFACTS reveals that the Toyota HiLux and Ford Ranger have topped the sales chats in Australia for October, with the pair racking up 3352 and 3217 sales respectively. This is the first time two pickups have fought it out to be the nation’s top selling car for any month since records began.
In doing so, the pair has displaced what was the sales-leader for 2016 - Toyota’s Corolla - to third for October, and the HiLux has reclaimed the overall lead.
With two months remaining, the HiLux now leads the Corolla by just 21 sales. It seems only the Hyundai i30 can challenge the Toyota pair for overall honours this year - currently third on 32,396 units.
The i30 finished fourth for October on 2718 sales as Hyundai had another good month in the local market. The Korean carmaker is now well and truly on track to keep Holden off the podium in 2016 for the first time ever, with a lead of 7679 units.
So that’s the top-five, but where are all the other pickups?
Sales for the trio last month were 1089, 1002 and 1358 respectively. For the Triton at least, that tally is well down on its total of 2246 units for September.
At the lower-volume end, the Ford Falcon ute managed 83 sales as the last stocks exit dealer yards, Foton sold 47 Tunlands, Nissan sold 19 Patrol utes and Great Wall kicked off its re-entry into the Australian ute market with 11 sales for its Steed.
Away from the pickup class, also missing from the top-ten last month was Mazda’s CX-5.
The CX-5 wasn’t far off the pace with 1612 sales, nor was the Toyota Rav4 which managed 1502 sales.
Overall, Toyota continues its domination of the local market with 16,348 sales last month, followed by Hyundai (8704), Mazda (7921), Holden (7521) and Ford (6508).
The rest of the top ten consisted of Nissan (5543 sales), Mitsubishi (5227), Volkswagen (4869), Subaru (4140) and Kia - which wriggled into tenth place on 3543 just ahead of Mercedes-Benz and Honda.
Top 10 Selling Brands - October 2016
- Toyota - 16,348 sales (up 2.9 percent YTD)
- Hyundai - 8704 (up 0.1 percent)
- Mazda - 7921 (up 4.4 percent)
- Holden - 7521 (down 7.2 percent)
- Ford - 6508 (up 17.4 percent)
- Nissan - 5543 (up 3.0 percent)
- Mitsubishi - 5227 (up 2.8 percent)
- Volkswagen - 4869 (down 8.1 percent)
- Subaru - 4140 (up 7.9 percent)
- Kia - 3543 (up 26.9 percent)
Top 10 Selling Models - October 2016
- Toyota HiLux - 3352 (34,179 sales YTD)
- Ford Ranger - 3217 (30,157)
- Toyota Corolla - 3210 (34,158)
- Hyundai i30 - 2718 (32,396)
- Mazda3 - 2191 (30,539)
- Toyota Camry - 2135 (18,678)
- Holden Commodore - 2101 (21,642)
- Hyundai Accent - 2009 (15,378)
- Hyundai Tucson - 1845 (16,541)
- Nissan X-Trail - 1655 (15,108)