VFACTS June: Commercial Utes Strong, No SUVs In Top Ten Photo:

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Trevor Collett | Jul, 03 2014 | 3 Comments

The last month of the financial year brought the expected flurry of new car sales, but June 2014 failed to match the same month's results for 2013.

The market nonetheless pulled together 118,309 sales last month; down just 0.4 percent on June last year and providing a welcome boost after a slow April and May.

Overall sales reached 559,951 (down 2.4 percent on last year) to the end of June, suggesting that the market is on track for another year-end result beyond the one-million mark.

Carmakers bargained hard last month, with Holden, Mitsubishi, Honda and others offering enticing end-of-financial-year (EOFY) deals to boost sales.

The strategy appears to have played well for the aforementioned brands, with Holden sales up by 17.6 percent compared to June last year - its best result in three years.

Elsewhere, Mitsubishi saw its Triton pickup rocket up the sales charts to finish June in third place - a solid result for an ageing model due to be replaced around the end of this year.

Honda finished the month in eleventh place, only five sales ahead of Jeep and 75 ahead of Mercedes-Benz - the latter unable to repeat its top-ten finish from May.

Toyota finished in a familiar first place for overall sales, breaking the 20,000 barrier with 20,808 sales, while Holden and Hyundai both hit five figures with 12,332 and 10,008 respectively.

Volkswagen retained its eighth place from last month with sales up a healthy 26.4 percent on June last year, while Kia broke into the top-ten (again, with help from heavy EOFY advertising) on 3305 sales.

Commercial utilities were the success story of June, with EOFY deals pushing four models into the top-ten; a top-ten that was notably ‘SUV-free’.

The Toyota HiLux finished in second overall with 4276 sales, followed by the Triton in third (4124), Ford’s Ranger in sixth (3214) and the Nissan Navara in ninth (2262).

Holden’s Colorado finished just outside the top-ten with 2241 sales, while the Isuzu D-Max (1478), Volkswagen Amarok (989) and Toyota LandCruiser pickup (940) also had a good month.

The strong-selling Mazda CX-5 and Toyota Rav4 SUVs couldn’t crack the top-ten in June while the Holden Commodore slipped to finish seventh. Adding Holden’s 702 ‘Commodore’ Ute sales however would see the model elevated to fifth place.

Toyota saw its Corolla top the charts for another month while the Camry re-entered the top-ten in June with 2378 sales.

The Volkswagen Golf rounded-out the top-ten last month, just a single sale behind the Navara.


Top 10 Selling Brands - June 2014


Top 10 Selling Models -June 2014

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