VFACTS April: Sales Down Overall, People Mover Sales Up, Corolla On Top Photo:
Trevor Collett | May, 05 2014 | 6 Comments


Passenger car sales in Australia took a hit in April. Most best-selling segments recorded a drop in sales that can partly be attributed to ANZAC Day, Easter and school holidays.

Sales of sub-light, light, small, medium, sports and utility models are all down on the same month last year, with the sub-light city-car market taking the biggest hit, down 46.1 percent.

Small SUVs are still showing strong growth, up 47.5 percent, while medium SUVs are also up slightly on the same month last year.

Sales of large cars are up 18.8 percent, almost entirely off the back of Holden’s continuing success with its VF Commodore range, which finished the month in fourth position overall.

Toyota’s Camry and Aurion twins had a poor month, with Aurion’s 310 sales less than half of its nearest rival - the Ford Falcon on 653 sales - while the Camry dropped ten places from its March result, to finish April in 17th overall.

People mover sales were up in April, spurred on by the recent Honda Odyssey and Citroen C4 Grand Picasso arrivals.

The Odyssey, C4 Grand Picasso, Kia Rondo, Toyota Tarago, Hyundai iMAX and Ssangyong Stavic all saw healthy sales gains in April, with the segment up 44.3 percent overall.

It was a familiar story at the top of the sales table, with the Toyota Corolla once again beating the Mazda3 into first place.

Best of the commercial utes was Toyota’s Hilux which finished third overall, but the Ford Ranger in sixth position has closed the gap from 805 sales in March to 480 in April.

Just outside the top ten, the Hyundai ix35, Volkswagen Golf and Mitsubishi Triton finished 11th, 12th and 13th, separated by just three sales on 1375, 1373 and 1372 respectively.

The Toyota Prado improved from tenth in March to finish seventh in April, while the Holden Cruze crept back into the top ten with 1468 sales.

Toyota sold 3345 fewer cars in April than it did in March, but still comfortably won the battle of the brands from Holden, Hyundai, Mazda and Ford.

Subaru also claimed a handsome achievement in April, selling 691 cars in its newly refreshed WRX 'family' - with 141 of those being the new STI model that landed last month.

Subaru says the figure marks a 466.4 percent increase over the same period in 2013, while smashing the WRX range's 15 year record of 469 sales in one month - set back in 1999.

Top 10 Selling Brands - April 2014

  1. Toyota - 14,930 sales - down 11.7 percent
  2. Holden - 8010 - up 0.2 percent
  3. Hyundai - 7626 - up 4.3 percent
  4. Mazda - 7000 - down 10.6 percent
  5. Ford - 6449 - down 5.6 percent
  6. Mitsubishi - 4360 - down 20.1 percent
  7. Nissan - 4157 - down 18.6 percent
  8. Volkswagen -4019 - down 12.3 percent
  9. Suburu - 2903 - up 13.7 percent
  10. Honda - 2352 - down 25.8 percent

Top 10 Selling Models - April 2014

  1. Toyota Corolla - 3315 sales
  2. Mazda3 - 3057
  3. Toyota Hilux - 2574
  4. Holden Commodore - 2443
  5. Hyundai i30 - 2271
  6. Ford Ranger - 2094
  7. Toyota Prado - 1622
  8. Toyota Rav4 - 1548
  9. Mazda CX-5 - 1543
  10. Holden Cruze - 1468

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