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Veloster Takes Over Times Square, Australian Debut Set For February Photo:
2012_hyundai_veloster_overseas_02 Photo: tmr
2012_hyundai_veloster_turbo_spy_photo_01 Photo: tmr
2012_hyundai_veloster_overseas_06 Photo: tmr
2012_hyundai_veloster_overseas_04d Photo: tmr
2012_hyundai_veloster_turbo_spy_photo_04 Photo: tmr
2012_hyundai_veloster_overseas_07 Photo: tmr
2012_hyundai_veloster_overseas_04a Photo: tmr
2012_hyundai_veloster_overseas_05 Photo: tmr
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2012_hyundai_veloster_overseas_04g Photo: tmr
2012_hyundai_veloster_overseas_04 Photo: tmr
2012_hyundai_veloster_turbo_spy_photo_02 Photo: tmr
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2012_hyundai_veloster_overseas_03 Photo: tmr
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2012_hyundai_veloster_overseas_08 Photo: tmr
2012_hyundai_veloster_overseas_04e Photo: tmr
 
 
Mike Stevens | Dec, 30 2011 | 1 Comment

Hyundai has turned its Times Square video billboard into a giant cinema-sized gaming centre, as a part of the promotional campaign for its new Veloster sports hatch.

Visitors eager to take the virtual Veloster for a spin can download the Hyundai Race from the iPhone App Store (sorry Android, Windows and Blackberry fans).

Connecting to Hyundai's wireless network in Times Square, the app can then display your race on the big screen. Hyundai says it will keep the campaign running for the next few days, and participants can log their scores on a running leaderboard.

A prize for the top-ranked player would be neat (perhaps a free Veloster?), but Hyundai has offered no details on that front.

The big screen option is limited to visitors to Times Square of course, so if you're in Australia, you'll need to either jump a plane right now, or "make do" with playing the game on your iPhone.

 

Veloster in Australia

The Veloster will make its Australian sales debut in February, powered by a 102kW four-cylinder petrol engine. A 152kW turbocharged version is scheduled to debut sometime after launch, although dates have not been confirmed.

TMR will be at the Australian launch of the Veloster, watch for our 'first drive' review.

 
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