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Toyota's Greenest Camry Surpasses Prius In Australian Hybrid Sales Photo:
 
 
TMR Team | Apr, 11 2013 | 10 Comments

Toyota's new Camry Hybrid, now into the nameplate's second generation, has surpassed the Prius hatch as the company's most popular hybrid model in Australia.

Local sales of the Australian-built Camry Hybrid have now passed 20,000 since the first-generation model launched in 2010, compared to a total of 18,000 Prius hatch sales.

The Camry Hybrid's success, combined with sales of the growing range of petrol-electric Prius and Lexus models, has pushed Toyota Australia's hybrid sales beyond the 50,000 mark this week.

The development proves that while some carmakers continue to shy away from hybrids, it's a concept that is finding favour among buyers.

VFACTS new car sales figures prove the growing popularity of hybrid models, with sales up a huge 600 percent in December 2012, and up 160 percent for the 2012 calendar year.

"The rapid upturn in hybrid sales is the biggest shift the market has witnessed in generations," TMR Managing Editor Tim O'Brien wrote in January.

"No corner of the car market, not even when the shift began to SUVs, has witnessed a J-curve such as we are seeing in hybrid sales."

And it's not just fleet sales. In 2012, 13,879 hybrids were sold in Australia - 6040 to private buyers, and 7839 in non-private sales.

Toyota continues to hold sway, with 42,000 Toyota-badged hybrids sold in Australia, along with a further 8500 Lexus hybrids.

"We achieved record Toyota and Lexus hybrid sales last year of more than 13,000 cars in Australia - an increase of 64.8 per cent over the previous year," Toyota Australia's Matthew Callachor said.

"Local customers bought more than 10,000 Toyota hybrids in a year for the first time - or almost five per cent of the company's total sales."

Globally, the carmaker surpassed one million Toyota and Lexus hybrid sales in 2012 alone, and its cumulative total is nearing five million.

If hybrids were treated as a single separate brand, their sales for 2012 would put them comfortably in the top twenty brands, at number 17.

That's a fact that Toyota isn't shy in boasting about, noting that, on their own, Toyota-badged hybrid models "would have outsold 50 other marques last year, including Chrysler, Citroën, Peugeot, Renault and Volvo."

Toyota & Lexus Hybrid Sales for Australia

TOTAL

50,475

TOYOTA

41,946

Camry

20,087

Prius

18,168

Prius c

2,500

Prius v

1,191

LEXUS

8,529

RX

4,535

CT 200h

3,026

GS

846

LS

122

 
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