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Toyota Tops Auto Industry For Brand Value In 2015: BrandZ

Toyota is again the world’s most valuable auto badge, according to the Top 100 Most Valuable Global Brands report published annually by research firm BrandZ. The Japanese giant has held the top spot for four years out of the past five, stealing t


Toyota is again the world’s most valuable auto badge, according to the Top 100 Most Valuable Global Brands report published annually by research firm BrandZ.

The Japanese giant has held the top spot for four years out of the past five, stealing the throne from BMW in 2011 before losing it to the premium German brand in 2012.

The crown returned to Toyota in 2013, however, and the world’s best-selling carmaker has not relinquished it since.

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