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Toyota Promises More Emotional Design With Next Camry: Report

What do you think of the look of Toyota's Camry sedan? Do the current model's sharp lines work for you, or does it still miss the mark? Maybe you prefer the curves of Mazda's new 6 or the straightforward shape of Honda's Accor


What do you think of the look of Toyota's Camry sedan? Do the current model's sharp lines work for you, or does it still miss the mark?

Maybe you prefer the curves of Mazda's new 6 or the straightforward shape of Honda's Accord. Maybe the Malibu is more your style.

Whatever your view of the Camry, there's no denying one thing: it's far-and-away the best-selling medium car in Australia. Its well-earned reputation of reliability makes it a winner with fleets, and a 'sure thing' for no-fuss private buyers.

Seems that isn't enough for Toyota, or at least not for company president Akio Toyoda.

He has made his views clear since coming to the top seat in 2009 that the company must find an emotional connection with its buyers.

"Rather than asking, 'How many cars will we sell?' or, 'How much money will we make by selling these cars?' we need to ask ourselves, 'What kind of cars will make people happy?," Toyoda said in 2009.

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