Partnering with NSW not-for-profit group, Road Safety Education (RSE), Toyota is to launch a driver training program in secondary schools aimed at young motorists and learner drivers.
Putting its money where its mouth is, Toyota Australia's contribution will include a funding boost for RYDA, a program aimed at 17 and 18 year-old drivers.
The one-day program offers senior school students the chance to learn safe driving practices, and learn to avoid or minimise simple crashes and high risk situations.
"We understand and support the need to provide young drivers with additional road safety information," Toyota Australia's Dave Buttner said. "Toyota is a strong advocate of responsible driving."
A not-for-profit organisation, RSE has been operating the RYDA program for 12 years, with more than 250,000 students benefiting from the course. Beginning in NSW, the program is now available nationally as well as in New Zealand.
RSE's Director of Program Development Greg Rappo said the organisation is committed to increasing the level of participation in the program.
"Last year our RYDA program reached more than 45,000 high school students around Australia, which is an increase on previous years," Mr Rappo said.
Toyota hopes its support will enable RSE to expand the RYDA program as well as raising awareness of it.