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Toyota Lowers Prius Sales Targets In Line With Falling Petrol Prices

While yet more car makers strive for a greener image, Toyota believes that demand for its new generation Prius may soften slightly given the falling price of petrol in key markets. In its previous generation, the Prius was forecast to mo


While yet more car makers strive for a greener image, Toyota believes that demand for its new generation Prius may soften slightly given the falling price of petrol in key markets.

In its previous generation, the Prius was forecast to move 400,000 units per-year globally, Toyota has now scaled that figure back to 350,000 for the new model.

According to Toyota, low fuel prices are a contributing factor, with crude oil prices at their lowest point for five years, and the price of petrol in the important US market matching 2007 levels.

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Kez Casey

Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.

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