Toyota LandCruiser Sales Going From Strength To Strength

Toyota Australia says its LandCruiser line-up is selling ahead of expectations at this stage of the model lifecycle. The range accounted for 17.7 percent of all local Toyota sales last year.

Of the 218,167 Toyotas sold in Australia in 2012, 38,767 were LandCruisers; up 36.6 percent from the 2011 tally of 28,377.

Toyota claims that if sales for the 200 Series, Prado, FJ Cruiser and 70 Series were combined, LandCruiser would have finished tenth overall in the new car sales race in Australia for 2012.

And 2013 looks to be an even better year for LandCruiser. Year-to-date, the model range has again increased its share of Australian Toyota sales to 18.8 percent - or nearly one-in-five of all Toyota's sold here .

Toyota executive director Tony Cramb said the carmaker was “extremely proud” of the LandCruiser range and its customer base.

“We are very fortunate to have such an extremely loyal customer base that continues to support us with their buying choices,” Mr Cramb said.

“There are some parts of rural and outback Australia where people tell me the only vehicles they see regularly are LandCruisers.”

Prado continues to lead its class while Toyota Australia claims that FJ Cruiser sales are currently twice what the carmaker had expected at this point.

Of all LandCruiser variant sales world-wide, Australian motorists have purchased ten percent of them since production began more than 50 years ago.

Local sales of LandCruiser models are expected to reach 850,000 units early in the second half of this year.