Toyota is aiming to eliminate resale value anxiety from the new-car buying experience, with the introduction of a new guaranteed future value scheme.
Dubbed ‘Toyota Access’, the finance plan joins Toyota’s existing financing options, and is available on all new Toyota models.
"One of the great concerns highlighted by our customer surveys is that, at the end of the finance term, the final payment might be more than the resale value of the car. With Toyota Access, we have set out to eradicate that concern," Toyota Australia’s Matthew Callachor said.
In practice, a customer’s deposit is deducted from the financed amount and a predetermined minimum ‘Guaranteed Future Value’ is deferred to the end of the agreed term.
The maximum term available is 48 months, with owners also required to meet wear-and-tear and ‘kilometres travelled’ guidelines.
At the end of this term, owners can keep their car by paying the predetermined value figure, or upgrade to a newly financed Toyota model.
If the vehicle owner would like to choose from another brand, and have no need for their existing vehicle, they can simply hand back the vehicle to their Toyota dealer at no further cost - if the wear-and-tear and distance-travelled guidelines are met.
Toyota's goal however is for Toyota Access to generate loyalty to the Japanese brand among buyers.
"Our goal is to secure customers for life, so it's in our best interests as well as our customers to make every stage of the ownership experience easy", Mr Callachor said.
Toyota Access is similar to the guaranteed future value scheme currently offered by Nissan, for buyers who order a 2013 Pulsar ahead of its February on-sale date.
Guaranteed future value offers add to other common buyer incentive schemes, such as reduced or ‘zero percent’ comparison rate finance and ‘capped price’ or ‘included’ servicing schemes.
As always, it pays to read the fine print on any new car offer, so be careful to choose the best offer to suit your circumstances.