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Toyota 86: Australia Claims 10 Percent Of Global Sales Photo:
 
 
Mike Stevens | May, 26 2014 | 4 Comments

Surprising no-one, Toyota has declared its 86 sports coupe a huge hit in Australia - and the numbers speak for themselves.

Sales of the new coupe have tapered off in 2014, but Toyota is celebrating a different statistic, marking the 10,000th sale of an 86 in Australia.

The company says that landmark came just as the 100,000th global sale was achieved - giving our market around 10 percent of worldwide sales.

Australia has proven the third most successful market for the 86 since its 2012 launch, following Japan (39,000 sales) and the US (35,000).

Around 80 percent of Australian sales have gone to private buyers, and Toyota says a significant number of those were new to the brand - and many were first-time car buyers.

The GTS model remains the most popular specification in the two-car range: around 40 percent of total 86 sales have gone to the GTS manual, and the GTS auto accounts for around one quarter of overall sales.

Now into its third year in Australia, 86 sales have slowly tapered off. Year-to-date, 1610 of the coupes have been sold, compared to 2469 for the same period in 2013.

The 86 in Australia is now at around 10,363 sales for its entire run to date, and a huge 6706 of those were achieved in 2013 - making it the top-selling sports car for the year.

The last time Toyota Australia sold that many sports cars in one year was with the Celica in 1980, far outstripping the Supra (707 in 1984) and the MR2 (483 in 1990).

Toyota Australia will introduce an update to the 86, announced in April, later this year.

MORE: Toyota 86 News and Reviews

 
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