Carmakers, like all brands, love being talked about - and few are above embracing the April Fools' tradition to keep the chatter going.
Years past may have seen some worthy efforts (the 'news' in 2012 of Leanne Tander's Bathurst V8SC entry had many fooled), but you'd be forgiven for declaring 2013's efforts a bit wet.
Honda was an early starter with its vacuum cleaner-equipped Odyssey people mover option, "HondaVac with HondaHair." The HondaHair attachment was billed as a mobile hair-cutting device to give the kids a quick trim on the way to school. Can't have fooled many you'd think.
Mini's gag was the Connect Us dating application. A sort of automotive Grindr, the app was supposed to connect Mini drivers and send to them to a nearby bar or restaurant to get better acquainted.
Volvo's External Protection System harnessed the brand's reputation for safety (even if it failed to harness any actual guffaws... "Youse guys, you're such wags..."). The VEPS was an all-encompassing external airbag to protect the car itself in a crash.
Given the Swedish car maker also fits some of its cars with pedestrian airbags, this one didn't seem too far-fetched - until you notice the Volvo grille remained unbagged...
BMW's contribution was the PRAM - Post-natal Royal Auto Mobile. Playing on the pending birth of a British heir to the throne, the BMW PRAM proffered a paparazzi-proof hood and two- or all-wheel-drive.
Evo Magazine went to some lengths, suggesting the BMW M6's noise synthesiser could make a downshift "bark" like a dog or completely obliterate any sound at all in the cabin. (The M6 isn't one of them, but there are already a few dogs out there that don't need to bark to be recognised.)
(TMR recently had a new M6 in its garage for a week, watch for our full review soon.)
Nerdy shopping site ThinkGeek applied some dark humour for the Batman "My Family" stickers.
Instead of cheery stick figures playing 'happy families', the Batman stickers have the Caped Crusader standing mournfully by the tombstones of his slain parents. (Laugh? Never thought we'd start...)
Volkswagen's was one for the car nerds - a tarted up VW Nardo concept from way back called the LeVanto TDI Hybrid. The only problem was, it was pretty convincing and, given the physical existence of the Nardo and VW diesel bits, plausible.
Subaru probably created one of the bigger stinks on the web by announcing a twin-turbo diesel all-wheel drive hybrid BRZ. The story combined a number of credible rumours and then managed to get in a jab about not being able to fit a reversing camera.
One of the more curious attempts was the announcement of a new Formula 1 team, DupontF1, featuring "an ex-world champion and the backing of a large telco." The reveal turned out to be a promotional stunt for Julia Wurz's debut novel, SuperEgo.
(Those who follow F1 will recognise the name Wurz - she's married to Alex Wurz, formerly of Benetton.)
Calloway's Corvette AeroWagonette was an amusing trailer hitched to the back of of Calloway's handsome "shooting-brake" version of the Vette (that looked suspiciously like a certain offering from Maranello).
Plausibility went out the window when it turned out the trailer was to carry three children...
There were more, of course, but we thought these ones stood out if only for their thorough 'wetness'. Now c'mon, you didn't fall for any of them did you?