A start-up company called GomaVial believes it has found a solution to the world’s growing stockpile of used tyres.
They’re turning them into thongs - or more specifically - ‘TireFlops’.
That’s thongs in the Australian sense of course - the essential beach or everyday footwear comprising only a rubber sole and something else to hold it on your foot.
By cutting the sole from a length of discarded tyre no longer fit for use on a wheel, GomaVial believes it can not only cut down on waste but also improve the thong’s design.
Using tyre treads in place of conventional soles means TireFlops theoretically have the same properties that the tyre once had.
‘Long life, great grip in the wet and enhanced cornering ability’ - features not normally associated with thongs, it’s fair to say.
The GomaVial team has spent three years perfecting its TireFlop design, testing anti-slip properties and the strength of the rubber support (see video, top of page).
Converting tyres into thongs also requires less energy than current recycling methods, as the team aims for a ‘keep it simple’ approach to managing tyre waste.
GomaVial is currently seeking support through the increasingly-popular method of ‘crowd funding’. Assuming the funding target is reached, the company plans to move into other types of footwear as well.
If you feel like contributing, you can learn more via Kickstarter (website opens in new window).
MORE: Australian Tyre Industry To Tackle Growing Used Tyre Waste Pile
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