Tesla’s got a posse down under.
According to an article based on information provided by a growing number of ‘trainspotting’ Tesla fans and owners, the brand is believed to have sold around 200 of its Model S cars in Australia.
Although Tesla has reported more than 10,000 global sales for the first quarter of 2015, it is among the few brands that do not divulge sales numbers for specific regions.
This means that, while Tesla claims its Model S has been “well received” in Australia, it is unclear precisely how well the all-electric premium sedan is performing against rivals like the BMW 5 Series and the Mercedes E-Class.
However, technology website EFTM reports that a “passionate community” of Model S owners has been keeping tabs on the flow of Model S cars onto Australian roads.
Snapping photos and taking notes of parked and passing Teslas, the group has pooled its data and concluded that at least 200 Model S sedans have been sold in Australia.
The majority of those spied Model S cars are registered in New South Wales, making up 111 of the 200 cars listed, while Victoria claims 49 Model S owners and Queensland 20.
South Australian and Western Australian fans have identified eight cars in each state, followed by Tasmania (two), the ACT (one) and the Northern Territory (one).
Although the list cannot be taken as a definitive record of Model S cars registered in Australia - and it is possible that a number of vehicles have been stored away by ‘first of its kind’ collectors - in the absence of official data, it may have to do.
If accurate, the list positions the Model S neatly against its rivals in the large premium car segment, particularly in view of the Tesla brand’s status as a relative ‘unknown’ new entrant in the local market.
Mercedes-Benz and BMW have sold 369 E-Class and 321 5 Series cars year-to-date, while Jaguar has moved 242 XF models.
Of course, with the Model S available for order in Australia since late last year, not all of its sales can be measured against the year-to-date figures of its rivals. It is likely, however, that the newcomer has outsold the A6 and Ghibli so far in 2015.
For a brand that has just two showrooms to its name in Australia - one in Sydney and a new outlet in the inner-Melbourne suburb of Richmond - those are solid numbers.
"Our sales of Model S in Australia have been surprisingly good," Tesla boss Elon Musk told media in April. "I’ve been pretty happy with our progress there."
Unsurprisingly, a number of Model S owners have looked to personalised number plates to send smug zero-emission messages to fellow motorists - including the plates ‘SMUG’ and ‘00EMIT’.
Other standout statements of self-satisfied green motoring include ‘GRNNRG’, ‘NNO01L’, ‘FUELFREE’, ‘NOCARBON’, and ‘NO2OIL’.
Catch TMR’s coverage of the Tesla brand, and our reviews of the Model S, at the links below.
[Source: sales report via EFTM.com]