A Morgan Stanley automotive analyst says Tesla Motors' projected sales forecast of 500,000 units per year by 2020 is overly optimistic, with high pricing predicted to chop that figure to 300,000 annual sales.
Analyst Adam Jonas says the expected price of the upcoming Model III will nudge US$60,000 in North America, significantly more than the $35k sticker price originally envisaged by Tesla founder and CEO Elon Musk.
A higher pricetag will hurt sales, and if oil prices stay largely static it could impact the uptake of the more mass-market Model III as well.
Why so expensive? Reports indicate that the potential savings from Tesla mass-producing its own batteries won't be enough to make a huge impact on the price of each Model III, leaving the 3-Series sized Model III priced closer to the larger 5-Series.
And with the Model III expected to bring significant production volumes and economies of scale to Tesla, the electric car manufacturer's future hinges largely on the success of that model.
The Model III is expected to make its debut in 2017
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