Electric carmaker Tesla is reportedly pondering the addition of a driver-less model, and it might partner with Google to make it happen.
It has been well publicised that Google is currently developing driver-less technology and Tesla wants to get in on the act.
However, Tesla boss Elon Musk has reportedly told Bloomberg that he prefers a slightly less autonomous approach.
“I like the word autopilot more than I like the word self- driving,” Mr Musk said.
“Self-driving sounds like it’s going to do something you don’t want it to do. Autopilot is a good thing to have in planes, and we should have it in cars.”
Musk is reportedly keen to improve the brand's accessibility through lower pricing, and he says that the autonomous “sensors” currently being developed by Google are too expensive.
“It’s better to have an optical system, basically cameras with software that is able to figure out what’s going on just by looking at things.” Mr Musk said.
While Mr Musk claims to be a Google “fan”, he conceded that Tesla may have to develop driver-less technology of its own, using a camera based system.
Google’s Anthony Levandowski has reportedly said that Google expects to release driver-less technology within five years.
But if a report out of the 2013 Society of Automotive Engineers World Congress is to be believed, we won’t see driver-less technology in showrooms until at least 2025.