Tesla’s first ‘store’ in Australia will officially open its doors tomorrow, offering the public its first look at the interactive buying experience.
Residents and passers-by in the Sydney suburb of St Leonards may have noticed the former Holden dealer’s transformation in recent weeks, but the gates have been closed until now.
Tesla is insistent on the term ‘stores’ to describe its buying and servicing locations, with Marketing and Communications Manager, Heath Walker, saying “it’s slightly different to [how] a traditional dealer is known”.
Tesla will soon expand its network of stores to include more locations in Sydney and Melbourne.
A ‘pop-up’ store will appear in the Sydney suburb of Bondi before Christmas, to be joined by a “permanent pop-up store” in Chadstone, Melbourne.
In January next year, a service and delivery centre will be up and running for Melbourne with the next store all but confirmed for Victoria’s capital in Q2.
Queensland is on the agenda, but no concrete plans are in place for the north east state yet.
The EV-maker’s first Australian customers - those who put down deposits for the Model S long ago - had their cars delivered this evening in an official event at The Star in Sydney.
These ‘early-birds’ were rewarded with various bespoke options for their new car, including special paint finishes.