The Xenon is currently available from $21,990 drive-away for the 2WD single cab chassis (including free alloy tray), representing a $1000 saving on the launch-price of $22,990 drive-away.
As an EOFY incentive, Tata is offering a further $1000 cash-back on the 2WD single cab chassis, but the model is currently advertised at $19,990 drive-away for a limited time, cutting another $1000 from the original price.
Elsewhere in the range, the Xenon 2WD dual cab has dropped from $26,990 to $24,990 drive-away, while the range-topping 4WD dual cab model also gets a $2000 price-cut, dropping to $27,990 drive-away.
The biggest saving applies to the 4WD single cab pick-up, with $4000 cut from its original price of $27,990 drive-away.
The EOFY cash-back scheme extends to the entire Xenon range, with $1000 offered on single cabs, $1500 on dual cab 2WD models and $2000 for dual cab 4WDs until June 30.
All models in the Xenon range are powered by the same 2.2 litre four-cylinder turbo-diesel engine making 110kW and 320Nm, matched only with a five-speed manual transmission.
The reshaped pricing structure brings the Xenon closer to Tata’s main rival in the Australian market – Great Wall – with the latter’s petrol-powered 2WD V240 single cab priced from $17,990 drive-away.
Speaking with TMR, Fusion Automotive (Tata’s Australian distributor) Chief Operating Officer, Oliver Lukeis, said an updated Xenon pick-up with standard electronic stability control (ESC) across the range was due to arrive in Australia from August.
The Xenon is currently rated at just 2-stars for crash safety by the Australasian New Car Assessment Program (ANCAP), but the addition of ESC should see the Xenon perform better during its next round of crash tests.
While ESC will soon be standard on all Xenon models, side airbags will not be available at the time of launch.
Mr Lukeis said Fusion had its eye on various Tata passenger vehicles with a view to possibly expanding the local line-up, but it was too early to tell if any new models would be arriving in the near future as a business case for each would need to be considered.
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EOFY Pricing (drive-away)
- 4x2 Single Cab Chassis - $21,990 (down $1000)
- 4x2 Single Cab Pick Up - $21,990 (down $3000)
- 4x2 Dual Cab - $24,990 (down $2000)
- 4x4 Single Cab Chassis - $23,990 (down $2000)
- 4x4 Single Cab Pick Up - $23,990 (down $4000)
- 4x4 Dual Cab - $27,990 (down $2000)