The campaign features a young man sitting in a jail cell reflecting on a tragic night out, serving as a reminder of the consequences of driving while drug-impaired.
The TAC says that drug driving is on the rise, with one in ten drivers tested by Victoria Police over the recently-departed summer returning a positive result.
The latest data suggests up to 43 percent of motorists killed during 2012 had some kind of drug in their system at the time, including legal, prescription and illegal drugs.
Victoria Police Assistant Commissioner for Road Policing, Robert Hill, said he was disappointed by the number of people driving on illicit drugs, particularly amphetamines.
“These people are taking huge risks on the road, endangering their own lives and the lives of others - don’t take the risk this long weekend,” Assistant Commissioner Hill said.
“Victoria Police will be out there and we will catch you if you are drink or drug driving this weekend.”
The most common effects of drugs on driving ability include reduced peripheral vision (tunnel vision), dizziness, blurred vision and loss of concentration.
Drug driving can also lead to a false sense of alertness, making drivers over-confident while concurrently reducing reaction time.
The TAC will use some ‘left field’ locations to spread the anti-drug driving message, including 24 service stations across Melbourne and regional Victoria, 200 pubs and clubs and selected university campuses.