Called ‘Get Through The Red Together’, the new program encourages parents to remain active in the development of their childrens' skills behind the wheel, beyond the L-plate component of their driving careers.
TAC data suggests that P-platers in Victoria are 30 times more likely to be involved in a collision while they hold a provisional licence, particularly during their ‘red’ P-plate phase.
Victoria’s Minister for Roads, Terry Mulder, said that the first six months of solo-driving for P-platers were the most dangerous.
"Road safety is a mindset that starts at home," Mr Mulder said.
"The first six months are the most dangerous, when young drivers are at their highest risk of having a crash."
Mr Rich-Phillips added that the low collision rate for young drivers while they undertook their 120 hours of supervised driving on L-plates was proof more could be done to reduce road trauma.
To the end of October this year, 13 people aged 18-20 had died on Victorian roads, compared to 26 at the same time last year.
However, the TAC says those aged 18-25 make up 11.5 percent of the population and 13.6 percent of licensed drivers while representing 22 percent of people killed in collisions in Victoria.
The ‘Get Through The Red Together’ campaign will consist of advertising on television, radio and in print along with support from the Safer P-Platers website (website opens in new window).