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Suzuki Axes Slow-Selling Celerio Photo:

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TMR Team | Aug, 26 2017 | 1 Comment

Suzuki Australia has pulled the pin on its Celerio micro car owing to slow sales that saw the model record the lowest sales in its segment up to July this year.

Holding the title of Australia’s cheapest new car, the Japanese brand’s Thai-sourced five-door was offered with driveaway pricing starting at $12,990.

Newer and highly competitive rivals including the updated Mitsubishi Mirage, and new generations of the Holden Spark and the Kia Picanto have made success difficult for the Celerio in 2017, with just 141 saes for the rear, representing a 74 percent decline compared to the same time last year.

Australia’s micro car segment as a whole has also slipped by 25 percent for the year as buyers continue to shun traditional passenger cars in favour of compact SUVs.

“Over the last few months, we have been selling existing Celerio stock at a lower rate than planned, albeit still in line with the Micro segment, and consequently do not plan to import any further units this year.” Suzuki Australia Director of Automobiles, Andrew Moore, said.

“It is a situation that we will be keeping a close eye on, and should we see a notable increase in segment demand we can always look to reorder the model back again."

The Celerio will be withdrawn from all regions except Queensland, where the brand is distributed by an independent importer.

Suzuki has recently launched its new Swift city car that competes with the likes of the Mazda2 and Kia Rio in the far more robust light car segment and has an SUV-styled Ignis fighting in the same category as Australia’s first light SUV (despite being officially grouped with the small SUV class).

MORE: Suzuki News and Reviews

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