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Subaru Sets New WRX Sales Record; WRX Second Drive Impressions Photo:
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Mike Stevens | May, 06 2014 | 6 Comments

SUBARU WRX SETS SALES RECORD

We reported on it yesterday, tacking it onto the end of a stats-heavy sales wrap-up of Australia’s new car market in April. But it bears a closer look.

Subaru has toppled a 15 year-old sales record, with its new WRX and WRX STI twins notching up 691 sales last month alone.

In announcing the results, Subaru highlighted the fact that this figure represents a 466.4 percent increase on the same month last year.

The real highlight though is that new record. It far outstrips the WRX line’s previous best effort: 469 in one month, set back in 1999. (You can bet that Subaru’s partying like it’s… - Ed.)

"This is a fantastic response and the most encouraging aspect is the high level of conquest business,” Subaru Australia boss Nick Senior said.

"We're getting especially strong demand for the sports Lineartronic Continuously Variable transmission running higher than anticipated at more than 50 per cent of orders."

 

Second Impression Drive: Tim O'Brien

We’re driving the new WRX CVT at the moment. It impressed us at launch and the second impression confirms our view: this is a terrific car.

Sometimes those ‘first drive’ impressions can be a little askew, and with a longer look we pick up annoyances and flaws that may not be immediately apparent when first at the wheel.

Not so the new WRX. Its 6spd/8spd CVT is ‘hooked-up’ like a conventional sports auto.

The driving position with that raked cab-forward screen is great, the steering is a delight and, for a focussed sports drive, this new ‘Rex’ is surprisingly comfortable on road.

And it goes like the clappers. The 2.0 litre turbo under the bonnet makes an absolute virtue of its 197kW and 350Nm.

Some cars you just want to drive to the horizon and beyond, find a winding coastal road and keep driving.

No surprises for me with the April sales figures for the new Rex, this is exactly that kind of car.

- Tim O'Brien

MORE: WRX & WRX STI News and Reviews

 

Subaru in April

The strong month for WRX and WRX STI models also pushed overall Subaru sales to 2903 for April, marking a 13.7 percent improvement over the same period last year.

The brand is slightly down for the year overall however, with 12,887 sales to the end of April, against 12,982 for the period in 2013.

Subaru’s best-selling model remains the Forester with 728 sales in April, although this too is down on April 2013 when it sold 1061 units.

The year ahead will see the Australian launch of Subaru’s new Liberty and Outback models, and the local arm is also pushing for a release of the smaller Levorg wagon.

MORE: Liberty, Outback and Levorg News
MORE: Subaru News and Reviews

 
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