North American media is reporting Subaru is on the front foot to address a drop in its reliability rating in the authoritative Consumer Reports publication and a number of recalls – including the global Takata airbags catastrophe.
2016 hasn’t been kind to Subaru in North America, as 100,000 vehicles with turbocharged engines were recalled last month – this on top of earlier recalls for the Tribeca, Legacy (Liberty) and Outback.
However the company is on-track for its eighth consecutive record sales year and is predicting annual sales of 750,000 vehicles in North America by 2021.
Subaru says this sales growth has put a strain on production and component suppliers.
To address the issue, the global quality chief of parent company Fuji Heavy Industries has been seconded to North America.
“We’ve always been focusing on quality, but we did have an increase in recalls,” revealed Subaru’s Yasuyuki Yoshinaga. “Having recalls like we’ve had this year, we realise the strong need to strengthen our effort to ensure high quality.”
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