Subaru’s 2015 Impreza range, which picked up a subtle styling update late last year, is now on sale in Australia.
For the new model year, Subaru has cut prices on a number of models, with the new savings joining an earlier $500 brought about by the new Free Trade Agreement with Japan.
The entry Impreza 2.0i model is reduced by a further $500 to $22,990 drive-away, while the top-shelf 2.0i-S has shaved another $3090 for a new price of $27,400 (plus on-roads).
The 2015 model year also sees the mid-spec 2.0i-L renamed ‘2.0i Premium’. As with the L, the Premium’s key features include leather trim interior and steering wheel, reverse camera and fog lights. There’s also new 16-inch alloy wheels.
The 2.0i Premium and entry 2.0i models also gain a 6.2-inch touchscreen display, while the 2.0i-S gets a 7-inch display with satellite navigation.
Other upgraded features for the 2.0 Premium and 2.0i-S include an updated CVT shifter boot and silver contrast stitching on leather-trimmed areas.
Tweaks exclusive to the 2.0i-S include a new multi-information display and an additional USB connection, while the sedan version gets a new boot-lip spoiler.
Updates across the range include upgraded steering-wheel audio switches, silver accents to the air-conditioning vents and controls, and metallic highlights to the front door arm rests.
There’s also two 5V DC USB charging ports in the rear row, and USB/aux connectivity in the front is now positioned beneath the audio unit.
Styling updates include a revised front bumper with new fog-light housings and a new chrome garnish flanking the lower grille.
The upper grille is also lightly updated, with the wing-like centre garnish dialing down the boldness. The headlight internals have also been given a minor update that includes a darker background and a new LED treatment.
The Impreza's powertrain package is unchanged for 2015, which means the continuation of Subaru's 110kW/196Nm 2.0 litre petrol four-cylinder engine.
All-wheel-drive is standard across the range, and transmission options include a six-speed manual or a Lineartronic CVT auto.
“A reduction of 11.5 per cent on the December pricing is massive and we hope to attract new customers to this variant,” Subaru Australia boss Nick Senior said today.
Sales for the Impreza range have dropped off significantly in 2015, falling by nearly 41 percent to 1053 year-to-date - down from 1778 for the same period in 2014.
The Impreza is currently lead by the likes of Nissan's Pulsar range (2126 YTD), and the Honda Civic (1229), while segment giants Corolla (11,672) and Mazda3 (11,059) are flying well clear of the pack.
Subaru's drop in Impreza sales has been offset slightly by the launch of the new WRX and WRX STI models, whose sales have grown from 305 at this time last year to 848 year-to-date in 2015.
PRICING (excludes on-roads except where noted)
- Impreza 2.0i - six-speed manual - $22,990 (recommended drive-away)
- Impreza 2.0i - Lineartronic CVT - $24,990 (recommended drive-away)
- Impreza 2.0i Premium - six-speed manual - $21,400
- Impreza 2.0i Premium - Lineartronic CVT - $23,400
- Impreza 2.0i-S - Lineartronic CVT - $27,400
- WRX - manual - $38,990
- WRX - Lineartronic CVT - $40,990
- WRX Premium - manual - $43,990
- WRX Premium - Lineartronic CVT - $45,990
- WRX STI - manual - $49,990
- WRX STI Premium - manual - $54,990
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