Subaru Confirms New Modular Platform, Business Strategy
Subaru has revealed details of a new modular platform that will underpin future models beginning as early as 2016. According to industry paper Automotive News, the new architecture will first appear with the next-generation Impreza, suggesting a late 2
Subaru has revealed details of a new modular platform that will underpin future models beginning as early as 2016.
According to industry paper Automotive News, the new architecture will first appear with the next-generation Impreza, suggesting a late 2016 debut is likely.
The versatile new ‘Subaru Global Platform’ will underpin everything from small cars through to a new seven-seat SUV, replacing the Tribeca that was retired in 2013.
SUVs will form a major focus for the brand going forward, as part of a new business strategy developed to boost global sales from 825,000 in 2013 to 1.1 million per year by 2020.
Those are relatively low ambitions - Toyota moved more than 10 million vehicles in 2013 - but Subaru parent Fuji Heavy Industries (FHI) says its new ‘Prominence 2020’ plan is focused more on quality and safety than overall size.
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