SsangYong LIV-1 Concept Revealed Photo:
2014_ssangyong_liv_1_suv_concept_03 Photo: tmr
2014_ssangyong_liv_1_suv_concept_02 Photo: tmr
2014_ssangyong_liv_1_suv_concept_01 Photo: tmr
TMR Team | Mar, 27 2013 | 2 Comments

Korean carmaker SsangYong has revealed the latest in a growing range of SUV concepts, pulling the covers from its new LIV-1 SUV showcar today.

While technical details are still to come, these images offer the first look at what could be a new offering at the larger end of SsangYong's line-up.

Along with last month's SIV-1 concept, the LIV debuts a new premium-look design language for the marque, showcasing a muscular profile and sporting lines.

Like the SIV-1 concept before it, the LIV-1 features a tapered roofline with a high beltline and flared guards, while the front-end reveals long LED-rich headlights connected to a broad chrome-trimmed grille.

The debut of both concepts suggests SsangYong is readying a march on its Hyundai-Kia compatriots, which are targetting 7.4 million global sales in 2013.

And, with the financial might of India's Mahindra & Mahindra at its back, Korea's third-largest carmaker might finally have the ammunition it needs to steal ground in the global market.

The Korando small SUV has proven a relatively popular offering in Australia, and the introduction of a new petrol model and solid drive-away pricing has brought a 57 percent improvement in year-to-date sales.

Watch for more details on the LIV-1 to come at this week's Seoul Motor Show.

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