As we write this, Sony is in the middle of showing off its all-new PlayStation 4 gaming console at an invite-only event in the US.
Now, a new "collaborative" racing game, DriveClub, will allow PlayStation 4 gamers to team up with friends around the globe and race across the world's most recognisable landscapes.
"Driveclub isn't just about cars or locations, but about people. Collaborative racing with friends, on teams," the company says.
Inspired perhaps by the iconic Need For Speed games, DriveClub will allow players to take the online battle style one step further, forming clubs and taking on other groups.
In simpler terms, it's gang warfare for online racing.
Mobile apps for the game will also be available, and while racing on your iPhone or Sony XPeria won't be possible, the app will allow you to pick cars and tracks for future battles, schedule challenges and tweak your garage.
One mobile racing option will be available, however: Sony says it is planning for all PS4 games to be playable on the PS Vita handheld gaming device.
Sony says it has been working on DriveClub for nearly 10 years, always with a view to releasing the title as a flagship launch game on the PS3's successor - the PS4.
We'll bring your more details and video for DriveClub as it becomes available.
[via The Verge]