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TMR Team | Jun, 18 2013 | 2 Comments

Mercedes-Benz Australia is throwing its hat into the online shopping ring, announcing the launch of a new purchasing option for local buyers.

You won't be ordering a new A-Class hatch or AMG performance hero online, though - at least not yet - because this new service is for Mercedes city-car subsidiary, Smart.

The new service will allow buyers to specify and pay for a Smart ForTwo without setting foot in a showroom or touching a telephone.

Whilst there have been opportunities for customers with other brands to secure a vehicle online with a deposit, the difference with this platform is that every single detail including; calculation of on road and delivery costs, the amount of the payment in full, service packages and dealer delivery point, can be completed via the platform, and won’t be restricted to a specific time period”, Mercedes-Benz Cars Australia MD Horst von Sanden said today.

Mercedes isn't the first carmaker to attempt an online purchasing program in Australia - Subaru launched its limited-supply BRZ coupe through a similar platform - but the Mr von Sanden says his team is the first to offer a 100 percent online experience.

He added that four Smart cars have been sold through the new service since its introduction.

The online option could prove a welcome boost for the carmaker, with just 19 of the $18,990 two-seaters sold in May and a total of 68 moved year-to-date.

 
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