Skoda To Move Upmarket, Seat To Shift Focus To Europe: Report

The Volkswagen Group has reportedly signalled its intentions to realign the market positions of its underperforming Skoda and Seat brands.

Speaking with Automotive News Europe this week, Skoda boss Winfried Vahland said the Czech brand will move further upmarket in the hunt for more affluent buyers.

Globally, Skoda sales fell two percent last year to 921,000, leaving the Czech carmaker on track to fall well short of achieving its goal of 1.5 million sales in 2018.