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Scion iA Sedan, iM Hatch Revealed Photo:
 
 
Mike Stevens | Apr, 01 2015 | 3 Comments

Toyota has given its American-market Scion brand a boost this week, unveiling the ‘new’ youth-focused iA sedan and iM hatch in New York.

The iA sedan’s debut is the result of a deal struck with Mazda some years ago, which confirmed that Toyota would launch its own re-styled version of the Mazda2.

Built by Mazda at its Mexico plant, the iA is largely identical to the new Mazda2 sedan through the body and at the rear, but it’s a different story up front.

There, Toyota has given the little 2 a whole new look, replacing the now familiar Mazda grille with a new wide-open and low-set mouth beneath a narrow letterbox upper opening.

The new-look grille is flanked by revised headlights, similar to the Mazda2’s units at the outer edge, but tapered to a tight point along the inside edge.

The cabin also presents a familiar theme, its styling identical to the Mazda2 but for the Scion badge in the centre of the steering wheel.

Mazda’s 1.5 litre petrol engine will provide motivation for the iA, matched with either a six-speed manual or six-speed auto shifter.

Joining the iA is the larger iM hatch, the production version of the iM concept revealed in November last year.

Based on the Auris hatch, sold here as the Corolla and not at all in the US, the iM will likely become a top-selling model for the Scion brand.

Although largely identical to the recently facelifted Corolla, the iM does get its own unique sports-styled grille and bumper designs.

The hatch’s sporting pretensions end with its looks, however, with power provided by Toyota’s familiar 103kW 2.0 litre four-cylinder petrol engine.

MORE: Scion | Mazda2 | Toyota Corolla

 
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