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Rolls-Royce SUV ?Makes Sense? CEO Says Photo:
 
 
Mike Stevens | Aug, 15 2014 | 1 Comment

Rolls-Royce may be closing in on a production plan for its long-rumoured SUV, with even the brand’s boss doing little to hose down speculation.

Speaking with media in Canada, Rolls boss Törsten Müller-Ötvös said market feedback is that an overwhelming majority of buyers “think it’s a fantastic idea”.

He said that the question is not “does it make sense, because it definitely makes sense”, but rather “how will it fit the brand?”.

Müller-Ötvös’ comments follow an interview with Rolls-Royce design boss Giles Taylor earlier this year, who confirmed that his team is investigating the potential for an SUV.

In the interview with British mag Autocar, Taylor said that the team is strictly assessing the project’s viability, not yet “grappling with three dimensions and proportions”.

If approved for production, the Rolls-Royce SUV would do much to build the company’s volume and appeal in the Chinese market, which is becoming ever more important to the BMW-owned British marque.

It is the global popularity of SUV models, and the booming Chinese market in particular, that has moved many carmakers to introduce more high-riding options, including those not previously known for playing in the segment.

Porsche now offers its Cayenne and Macan models, and Bentley’s coming SUV is expected to be followed by a production debut for the Lamborghini Urus concept.

Likewise, Aston Martin is believed to be moving closer to launching an SUV model, and a big new BMW - the X7 - will appear in the next year or so.

As for the Rolls-Royce SUV, we could see a debut sometime in 2017, possibly introducing a new evolution of the company’s familiar styling language.

TOP image: Rolls-Royce SUV, rendered by German group Atelier-Valdeig.

MORE: Rolls-Royce News and Reviews

 
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