Rolls-Royce has revealed two new models at the Geneva Motor Show, and they're both pitched squarely at a demographic that's not typically associated with the iconic British marque - young people.
But while most young people are struggling to keep their prepaid mobile phones topped up with credit, the kind of younger buyer Rolls-Royce is chasing is unburdened by such trivial things. .
Rolls-Royce CEO Torsten Muller-Otvos describes them as "elusive and defiant", and as "disruptors who break the rules and laugh in the face of convention".
Others would simply describe them as "rich kids".
To help lure this younger, well-heeled crowd into its arms, Rolls-Royce has created a pair of special edition models based on the Ghost sedan and Wraith coupe with some select performance upgrades and a dark, brooding exterior styling treatment.
On the outside there's an opulent highly-polished black lacquer paint job that Rolls-Royce bills as the "deepest, darkest and most intense black ever seen on a production car surface", along with lightweight composite wheels featuring a rim made from 22 layers of hand-laid carbon fibre bolted to a forged aluminium centre.
LED headlamps sit up front, while every chrome feature on the exterior - like the grille surround, boot lid finisher, lower air inlet, exhaust pipes and Rolls-Royce badges - become anodised black.
Even the marque's mascot, the Spirit of Ecstasy, goes dark, with Rolls-Royce saying she "mutates into a high-gloss black vamp". Okay.
But the Black Badge isn't just about emo aesthetics. The Ghost Black Badge gets a 30kW bump in power from its 6.6 litre V12 engine to take it to 450kW, with peak torque rising by 60Nm to 840Nm.
In the Wraith Black Badge there's 70Nm more torque, though peak power output remains at 465kW.
Both feature front brake discs that are 25mm bigger in diameter that standard, along with air suspension that's revised for a tauter, sportier ride.
The 8-speed automatic transmission of both cars has been retuned for a sportier feel, with more eager downshifting on deceleration and higher upshift points than the standard transmission calibration.
How much? We don't know but as always: if you have to ask...