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Roewe Defines New Design Direction With Vision-R Concept Photo:
 
 
Kez Casey | Nov, 27 2015 | 1 Comment

Chinese automaker Roewe, a part of the larger SAIC group, has used the Guangzhou Motor Show to unveil its new design direction, represented in the form of the Vision-R concept.

The sharply defined four-door coupe provides a glimpse of the brand's future design language, dubbed ‘Rhythm Design’ and will attempt to harmonise the current range, which varies greatly from model to model.

Technical details about the coupe are limited, and Roewe’s own press release barely dedicated two sentences to the stunning new concept.

Although not shown in the official images, the low-slung four-door offers rear hinged doors, and pillarless design giving easy access to the four-seat interior.

Although not shown, the interior will include a full-width information screen spanning the dash, an open-topped steering wheel, touchscreen infotainment, and a rotary gearshift, similar to that used by Jaguar and Land Rover.

Speculation surrounding the concept points to it being a precursor for the next generation Roewe 750, currently a carry-over design from the last Rover 75. Another possibility is a new Roewe 950, the brand’s flagship model, based on the outgoing Buick LaCrosse.

If the latter is true, the new 950 will likewise be built on the underpinnings of the new Buick LaCrosse, and offered with either a 180kW 2.0 litre turbo four-cylinder, or 227kW 3.6 litre V6, couple to a nine-speed automatic.

In the transition to reality we’d expect the finely detailed head and tail lights to transition into something a little simpler, the roofline to be lifted, and more conventional doors with a fixed B-pillar to be used.

The crisp design of the Vision-R is promising though, with SAIC handing the design work over to a younger design team, more in touch with desires of China’s car-buying youth.

The concept has been designed to convey an Eastern aesthetic, balanced with Western design discipline, and the end result is much more balanced and mature than some of Roewe’s earlier, chrome heavy models.

While SAIC’s other brand offerings, Maxus vans (sold here as LDV), and MG passenger cars are offered in Australia, there’s been no talk of adding luxury arm, Roewe, in the foreseeable future.

MORE: SAIC | Roewe | Guangzhou Motor Show

 
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