Currently, the Program says around 40 percent of the kilometres travelled by Australians each year are done in cars rated at the maximum 5 stars for safety.
By 2020, ANCAP predicts this figure will rise to 70 percent, resulting in a one-third reduction in Australia’s road toll compared to 2001 when no 5-star cars were travelling Australia’s roads.
ANCAP presented its research at the 24th International Technical Conference on the Enhanced Safety of Vehicles (ESV) in Sweden, saying the economic benefits of a one-third cut to the road toll would total around AU$2 billion per year.
"As a result of safer cars, the risk of being killed or seriously injured on Australia's roads today is halved compared to 15 years ago," ANCAP CEO, Nicholas Clarke, said.
"ANCAP has been instrumental in increasing car safety and this will only improve as ANCAP continues to raise the bar through increasing requirements."
Mr Clarke said the investment in ANCAP was paying off, with ANCAP claiming a saving to the economy through safety improvements of several hundred dollars for every one dollar invested.
The CEO added that similar achievements could be seen in other countries which also valued 5-star safety in their new cars.
In the presentation, ANCAP considered the uptake of safety features such as curtain airbags, electronic stability control (ESC), seatbelt reminders and more between 2001 and last year.
ANCAP said the value consumers placed on the star-rating system had contributed to these features becoming commonplace in most new models on the market.
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MORE News & Reviews: ANCAP | Safety | Road Toll