Road Bikes See Small Sales Growth In 2014, Overall Motorcycle Market Down Photo:

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Trevor Collett | Jan, 23 2015 | 0 Comments

Australians bought fewer new motorcycles in 2014 than they did in 2013, with new data revealing that overall sales fell 2.2 percent for the year.

A total of 111,599 new motorcycles were registered in Australia last year, compared to 113,289 in 2013.

The boom years for scooter sales in Australia also appear to be over (at least for now), with the segment suffering the biggest drop at 19.7 percent.

This compares to a 12.4 percent drop from 2013 to 2012, when 9,565 scooters found new homes. Only 7,676 scooters were sold in Australia last year.

Sales were also down for all-terrain vehicles (ATVs) and dirt bikes, but road-going bikes bucked the trend with sales up 1.5 percent; accounting for almost 40 percent of the market.

Registrations for road bikes totalled 44,530 units in 2014 compared to 43,724 for the year before, with Honda leading the way on 9,011 sales.

Yamaha MT-09
Yamaha MT-09

The venerable CT110X ‘postie bike’ naturally topped Honda’s sales charts last year, but the bike-builder couldn’t beat Kawasaki’s Ninja 300 on 2,897 sales - Australia’s best-selling bike for 2014.

This also made the Ninja the top-selling sports tourer while the Kawasaki’s KLR 650 was the best-selling adventure tourer.

Honda was the top-selling bike-builder in Australia for 2014 with 24,866 sales, while second place belonged to Yamaha on 20,394. Kawasaki finished the year third on 11,024 sales.

Suzuki placed fourth on 9745 sales, with its DR-Z400E the second-best selling bike in the ‘enduro’ class.

Harley-Davison finished the year 434 sales behind Honda in the road bike category and fifth overall on 8,577 sales, with H-D models topping both the tourer and cruising categories.

Piaggio’s Fly 150 was the year’s best-selling scooter, while Yamaha topped the naked and moto cross segments with its MT-09 and YZ250F models respectively.

MORE: Queensland - Lane Filtering For Motorcycles Legal From February
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