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Report: Daimler Mulling Aston Martin Takeover... Or Is It? Photo:
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Mike Stevens | Mar, 18 2014 | 1 Comment

New reports out of Europe suggest that Aston Martin’s deal with Mercedes parent Daimler could go well beyond the current engine supply arrangement.

Late last year, the two companies confirmed a deal that would see next-generation Astons powered by new AMG engines, with the first specimens set to appear in the next few years.

Now, British site Autocar reports that Mercedes boss Dieter Zestsche has admitted that his company could be willing to get more involved in the beloved British brand.

“This is a fantastic brand, and we are willing to support its further development,” Zetsche said - leading the website to speculate that a full takeover could even be on the cards.

Earlier in the year, however, Zetsche poured cold water on the idea of a buyout when speaking with press at the Detroit Auto Show.

In an interview with High Gear Media, Zetsche said the current arrangement is “a win-win for both sides”, describing Aston as a “great brand with a great history”.

Asked if Daimler would consider bringing Aston into the fold, Zetsche said the company has “no plan of that kind” and that it could “deduct too much management attention”.

Zetsche added that Daimler prefers to maintain “arm’s length” partnerships, as with the Aston deal and in its alliance with Renault Nissan on engines and new model platforms.

MORE: Aston Martin reviews

 
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