That’s the word from Renault boss Stefan Müller in an interview with Germany’s Auto Motor Und Sport, in which the CEO spoke about the French carmaker’s future plans.
Mr Müller said EV sales were growing in Europe, but customers had been cautious about embracing the new technology.
Müller added “two drive systems make the car unnecessarily difficult”, referring to hybrid and plug-in hybrid designs, and that an all-electric drive train was “the sensible form”.
Despite this view, Müller said plug-in hybrid technology existed within the Renault-Nissan Alliance and that the pair could jump on the bandwagon quickly if PHEV popularity takes off.
Mr Müller commented on incoming, all-new models for the Laguna and Megane range, saying customers would notice an improvement in quality when they arrive.
The CEO said both models would not feature “unnecessary, expensive things” in order to keep costs (and list prices) down, as Renault wants to be seen as an affordable brand.
As for Dacia, expect more of the same from the budget-priced carmaker as it also continues to focus on affordable models in new markets.
Dacia will aim to keep customer prices competitive, but Müller said the carmaker faces a “huge challenge” cutting manufacturing costs to ensure ongoing profitability.