Following a relatively short and markedly unsuccessful run, Renault’s Fluence has been shown the door, exiting the Australian new car market.
The Fluence mustered a grand total of 1434 sales since launching here in 2010, just 139 of those in 2014. The small sedan’s highest point came in its first full year here, 2011, when it achieved 593 sales.
A 2013 facelift and feature upgrade breathed a semblance of new life into the Fluence, but buyers remained uninspired.
In a Renault line-up that has found significant improvement in 2015, with year-to-date sales of 3182 against 2426 for the same period in 2014, there is simply no room for the underachieving Fluence.
But, while the small Fluence has contributed zero sales to Renault’s growth this year, with much of its success coming from SUV models (Captur (372 YTD), Koleos (450)), commercial vehicles (Master (405), Kangoo (265), Trafic (210)), the light Clio (881) and the Megane (588), it is not alone in letting down the side.
The midsized Latitude has managed just 11 sales for the year, but the carmaker has so far indicated that it will not be cancelling the Korean-built sedan anytime soon.
The next generation of small and midsized Renault models may turn things around for the French carmaker in those segments, however.
An all-new Megane has been spied testing in recent months and, while a sedan version is not confirmed, overall sales for the hatch will likely reach greater heights than the current Fluence and ageing Megane combo has managed.
Likewise, a new sedan that should replace both the Latitude and the Laguna in Renault’s global line-up has also been spied, promising a new level of style and refinement for the brand in the midsized sedan segment.
Watch for both new models to make their global debut in the year ahead.
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