4 Comments
Red Bull Racing Ponders Road Car Project Photo:
infiniti_q50_eau_rouge_concept_01 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_12 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_16 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_04 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_10 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_15 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_17 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_06 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_05 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_13 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_19 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_01 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_07 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_08 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_18 Photo: tmr
infiniti_q50_eau_rouge_concept_02 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_03 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_09 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_14 Photo: tmr
infiniti_q50_eau_rouge_concept_03 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_02 Photo: tmr
2014_infiniti_q50_eau_rouge_concept_11 Photo: tmr
 
 
Tony O'Kane | Jun, 29 2015 | 4 Comments

How does one go from selling energy drinks to manufacturing cars? It's certainly a strange trajectory for a business to take, but Red Bull may go down that very path if its motorsports arm executes its long-planned road car programme.

Speaking to British mag Autocar at the Goodwood Festival of Speed, Red Bull Racing team principal Christian Horner said the team was still considering building a road-going performance car of its own and seeking success off the race track.

The road car project has been incubating since 2013, when Horner first expressed the potential for an RBR-developed road car as a means of expanding the Red Bull brand.

Since then, the company has been closely involved in the development of the Infiniti Q50 Eau Rouge concept (pictured), and RBR chief technical officer Adrian Newey has been actively seeking technical partners for the project.

But while Infiniti (part of the Renault-Nissan Alliance that supplies RBR with its Formula One engines) would be a natural choice for a partner, a decision has yet to be made on which company to team up with - if any.

For now the focus is still very much on Formula One, but in the short term RBR will continue to further its involvement with future Infiniti road cars. Even if an Red Bull road car never eventuates, Horner says RBR will still leave its mark on Infiniti.

"Our relationship with Infiniti has bought us into an automotive sector and we now have involvement in areas where we haven’t been involved as a technology business," Horner said to Autocar.

"The DNA of what we’re doing will start to be felt in future Infiniti products."

MORE: Red Bull Racing News

 
TMR Comments
4 Comments

Finance Calculator

Repayment is : $

Latest Comments
 
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.