How does one go from selling energy drinks to manufacturing cars? It's certainly a strange trajectory for a business to take, but Red Bull may go down that very path if its motorsports arm executes its long-planned road car programme.
Speaking to British mag Autocar at the Goodwood Festival of Speed, Red Bull Racing team principal Christian Horner said the team was still considering building a road-going performance car of its own and seeking success off the race track.
The road car project has been incubating since 2013, when Horner first expressed the potential for an RBR-developed road car as a means of expanding the Red Bull brand.
Since then, the company has been closely involved in the development of the Infiniti Q50 Eau Rouge concept (pictured), and RBR chief technical officer Adrian Newey has been actively seeking technical partners for the project.
But while Infiniti (part of the Renault-Nissan Alliance that supplies RBR with its Formula One engines) would be a natural choice for a partner, a decision has yet to be made on which company to team up with - if any.
For now the focus is still very much on Formula One, but in the short term RBR will continue to further its involvement with future Infiniti road cars. Even if an Red Bull road car never eventuates, Horner says RBR will still leave its mark on Infiniti.
"Our relationship with Infiniti has bought us into an automotive sector and we now have involvement in areas where we haven’t been involved as a technology business," Horner said to Autocar.
"The DNA of what we’re doing will start to be felt in future Infiniti products."
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