Wait, it might be the other way around... hard to tell.
Perhaps we're the only ones struggling to tell these two stylish SUVs apart. Well, us and Land Rover, because the British carmaker has made its displeasure known to Land Wind and the Chinese authorities.
But, despite Land Rover’s objections, Chinese authorities have reportedly declared that the X7 differs enough from the Evoque that Land Wind can continue selling it in China.
Isn't that a surprise!
Unveiled at last year’s Guangzhou Auto Show, the X7 immediately raised the eyebrows of Land Rover designers who could be forgiven for thinking it looked a little familiar.
And as the model sits proudly at the Land Wind stand throughout the current Shanghai Auto Show, Britain’s Autocar reports that the relevant Chinese authorities handed down their decisions earlier this year: the X7 does not breach copyright.
Land Rover isn’t giving up the fight, however, as the carmaker reportedly refuses to comment while its lawyers look to other legal outlets to have the Land Wind X7 removed from dealer showrooms.
Under other circumstances, the British carmaker may have gritted its teeth and ignored the X7. But, as the Evoque is also available in China - and costs around AU$50,000 more than the X7 - it had no choice but to seek some market protection.
The X7 isn’t the only Land Wind to spark fury among carmakers in Europe, as the X6 was criticised as a copy of the Frontera SUV - a model that was also on sale in Australia wearing a Holden badge at one point.
Other cars to test the boundaries of intellectual copyright in China include the Lifan 320 (MINI Cooper), Chery QQ (Daewoo Matiz - which brought legal action from GM), and the Geely GE (Rolls Royce Phantom).
As 'Evoque v X7', Land Rover may have more pressing issues to deal with first: Reuters reports the carmaker is under investigation in China for possible anti-competitive behaviour.
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MORE News & Reviews: China | Land Rover | Laws