Land Rover design boss Gerry McGovern is reportedly working to shift in the company’s update strategy, starting with the compact Evoque.
Speaking with UK mag Autocar, McGovern outlined plans for the continual evolution of models, rather than the conventional mid-cycle facelift used by most manufacturers.
"With the Evoque in particular, I don't want to be in a position where I have to change the front end for the sake of it," McGovern said.
"We have to keep it fresh, but that doesn't mean changing the design necessarily, it could mean offering different finishes, materials, technology and so on, in a series of updates when they become available."
McGovern also suggested that the Evoque will expand into further derivatives than the current coupe/five-door, petrol/diesel, and 2WD/AWD variants.
"It's about picking the derivative that will have the most impact," he said.
"It's true that we have more ideas than capacity, so it's important to focus on what meets our ambitions best."