Londoners have been given their first impression of the Range Rover Evoque Convertible thanks to a series of wireframe sculptures in iconic addresses.
While the production Evoque Convertible will officially launch in November, the wireframes give an early look at what to expect.
The sculptures are the work of Land Rover’s own design team, using computer modelling to create a faithful representation of the topless Evoque.
Land Rover used a similar campaign to introduce the Evoque SUV in 2011, with wireframe sculptures created by industrial artist, Benedict Radcliffe.
Initially the wireframes will be positioned outside the landmark Harrod’s department store in Knightsbridge, as well as selected Mayfair addresses.
"The Range Rover Evoque Convertible is perfectly suited to the urban surroundings of a city like London and it's the perfect place to showcase the world's first luxury compact SUV convertible.” Gerry McGovern, Land Rover Design Director and Chief Creative Officer, said
“The locations chosen reflect the refined and luxurious lifestyle of an Evoque Convertible customer - two attributes this vehicle will deliver plentifully."
Six 1:1 scale wireframe Evoque convertibles have been created, complete with 3D wheels and seats, and after being displayed in London they will begin a world tour in the lead up to the production car’s launch.
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