The idea of a ‘mega dealer’ for car buyers is about to take on a new meaning, if developers in Brisbane have their way.
A new ‘Auto Mall’ has been proposed for the city’s busy international airport, and it includes a 2.5km test track designed by Mark Skaife.
Set on 50 hectares, the facility would boast dealers, office space, workshops and retail stores, along with the private test track.
Described as an Australian first, Brisbane Airport Corporation (BAC)’s Julie-Anne Alroe said the airport was the perfect location for such a project, offering flexibility and proximity to Brisbane’s Central Business District.
Skaife said he believed the test track would give Auto Mall a point of difference, and that dealers would have a better chance of demonstrating some of the key features of their products away from public roads.
“Having the ability to test drive a new vehicle along a track is such a unique concept and something I am really excited to be a part of,” Mr Skaife said.
“Being able to drive a car straight from the showroom onto a purpose built test track without having to wait at traffic lights and sit in congestion is fantastic - you don’t even have to be a car fanatic to appreciate that.”
Skaife said the track could also be used for car launches and club events, and that a 4WD test track was earmarked for Stage Two if Auto Mall goes ahead.
The former Bathurst 1000 winner added that Australia’s housing boom was prompting car dealers to seek locations away from the suburbs and town centres, and that Brisbane Airport was an ideal alternative.
BAC is currently seeking expressions of interest for a joint venture partner to bring the Auto Mall project to life.
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