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Proton Bringing Three New Models To Australia, Ramping Up Advertising

Proton has committed to gaining a genuine foothold in Australia, the carmaker said this week, starting with three new models in the next three months.  It's an ambitious schedule for the Malaysian carmaker, who up until now has only ever


Proton has committed to gaining a genuine foothold in Australia, the carmaker said this week, starting with three new models in the next three months. 

It's an ambitious schedule for the Malaysian carmaker, who up until now has only ever released one new model locally within a calendar year.

And there’s more new models to come in 2014, as Proton looks to give its local line-up a big makeover. As a result of the changes, the current Gen 2 and Persona range has gone into run-out mode, to make way for the new models.

TMR was on the ground at a Proton event in Sydney yesterday, where we learned more about what we can expect from the carmaker in the future.

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